Cheap design = bad image
GEL Studios

GEL Studios

8 Jan 2014

CHEAP DESIGN = BAD IMAGE

Do you want the business image of 'cheap'? Most people don't want their business to have the reputation of cheap. Yet we constantly get approached by businesses that want a cheap website, or see adverts for websites that are built cheap and fast.

The brain makes decisions in just a 20th of a second of viewing a webpage. - BBC

The most common phrase we hear is, "I don't need anything fancy, just something simple, and cheap.' A website is often the first impression your business makes, and it sets expectations for the customer. The last thing you want potential customers thinking is:

Their site looks awful, and it doesn't look like it's been updated in the past couple of years. I certainly wouldn't buy anything from that business.

Essentially an amateurish looking website will make you look small-time, thus driving visitors away.

A website is no longer the same as a billboard, TV, radio or any 1 way marketing. It is an extension of your existing location. People expect the same quality, service, and information from a website as they do when they go into a store.

If you have ever made a choice between businesses based on their websites you have subconsciously thought about how it translates into their business practice.

If people believe a website looks good, then this positive quality will spread to other areas. - BBC

If you're in the position to build a new website or reinvent your existing site, don't approach it as something you are buying just because people expect it. Approach it as an enhancement to your image.

If you're looking for a site overhaul or redesign, why not get in touch with GEL Studios today, or take a look over our extensive portfolio for many examples of great websites that create lasting first impressions.

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