The benefits of responsive web design
GEL Studios

GEL Studios

28 Jan 2014


Lately you may have heard the phrase "responsive web design" and wondered what it means and what it can do for your business.

This is our first article in a series, detailing some of the technologies that should be in place for a professional website in 2014. For more information please view our article titled Cheap Design = Bad Image

Responsive web design, is a web design development technique, that reacts to a user's screen size giving that person an optimal experience on their device be it on the move with your mobile, tablet device or at home on a laptop or pc.

As a business, the benefits of Responsive web design could mean an increase in customers and revenue by letting the user have a more responsive and free flowing experience. Recent statistics show that 67% are more likely to make a purchase with a smartphone on a mobile friendly website than on a non-optimised website.

According to a survey by Google - 48% of users said that if a site didn't work well on their smartphone, it made them feel like the company didn't care about their business.

If a user visits your website and encounters a problem on their preferred device, be it due to loading times or failure to load at all, you are likely to lose that potential business. However, if the potential customer can access your website with ease from any device, they are unlikely to switch to a competitor. Enhancing a user's journey and experience through responsive web design will increase sales and leave a great lasting impression for your company.

With the increase in Tablet and smartphone sales exploding (Tablet sales are expected to exceed 100 million this year), responsive web design is key to keeping up ahead of your competitors and establishing market share; content consumption on mobile devices will only continue to balloon as 2014 progresses.

In a study of 5,388 smartphone and tablet users, 48% complained that websites were not optimized for mobile devices. - Google Website Surveys

The other major benefit of responsive web design is that it essentially makes your website "future-friendly" i.e. your website will be optimised for screen sizes and devices that haven't even been released yet. Instead of building a brand new website every year, you simply just have to update the content!

If you're looking to make your existing website responsive, or looking for a complete redesign, why not get in touch with GEL Studios today, or take a look over our extensive portfolio for many examples of great responsive websites.