WHY SHOULD YOU BE BLOGGING?
Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you're not blogging, it's time to get started or get left behind. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It's your direct communication channel to the outside world.
Company blogs allow you to give a personality and voice to your business and brand. They are a great way to communicate with consumers in a more informal setting and encourage consumer feedback and conversation in a way they may not of felt like they were able to do before.
A company blog can help establish your company as an industry expert.
When you create your own content, you are directly contributing to your field and encourage consumer trust. This builds reputation and brings a level of prestige to the company. Over a period of time, your blog could be deemed a credible source of information for anyone looking for information about your industry.
A company blog also gives you the opportunity to connect with other people in your field of industry, asking them to write guest posts, and you the same for their site, you will build up a meaningful relationship and help build links within the companies.
While having a blog is a great business idea keeping up to date with posts is key. Posting one post a month will not keep people coming back, it is best to make at least one a week keeping the content fresh and informative to keep your readers engaged and coming back for more.
All in all a blog is an essential part of a modern day business and you should make it part of yours today. If you want a blog on your existing website, or if you would like more information about how to effectively blog, get in touch.