Email marketing solutions
GEL Studios

GEL Studios

19 Mar 2014


Why does email marketing present such a benefit over other more traditional forms of marketing?
Why does it drive better returns on investment and customer engagement metrics than other marketing techniques?
Why would you invest the time and resources to develop an email marketing program at all?
That's what this article is all about. Read on for more information.

Have you ever taken a moment to think about the time and effort involved in structuring a direct-to-consumer or direct business-to-business campaign. Using Postal mailing is slow and time consuming, after designing and printing what you want to send they then have to be put I envelopes and then mailed to the customer, all quite a lengthy process.

The other is telesales campaigns, in addition to having to construct a telesales script, you'll have to wait the time out while your sales agents dial through cycled call attempts to all of the sales leads or customers on your target list, and with people having less and less time in their lives answering the phone to another business sometimes is the last thing on their mind.

With email marketing, however, you can turn a marketing communications piece out in typically less than two hours. Using email templates, all you'll need to do is to make sure you are happy with the layout of the email, use easy database list queries to decide whom to send to, and then just hit send. What this means is that weeks' of work can be accomplished in just a few hours by a single employee.

Across all industries the average results for UK Small/medium enterprises email marketing campaigns were:

  • Open rate: 21.47%
  • Click-through rate: 3.16%
  • Un-subscription rate: 0.47%
  • Click-to-open rate: 14.72%
  • Unsubscribe-to-open rate: 2.29%

GEL Studios can assist you with a complete email marketing solution. We can provide your business with the following:

  • Fully customisable and responsive email template that will look great on any device, and through whatever means the end customer opens your email (mobile device, application, or traditional email client),
  • Complete analytics suite of tools, to track opens, closed, bounced, and clicks, plus much more,
  • Full training and best practice solutions.

If you would like assistance with an existing email marketing solution, or would like to venture into this great means of advertising, get in touch today.