DO YOU NEED A GRAPHIC DESIGNER? YES!
When you're starting a business, competing priorities demand your attention - and your cash. It's tempting to think of graphic design as one service you could, well, do yourself, but that could be a costly mistake to make.
We believe that professional graphic design is worth its weight in gold, but we're not just saying that - there are some very concrete reasons why you should hire a graphic designer instead of getting out the felt-tips yourself.
1. It's Much Harder than You Think
For the untrained, graphic design looks pretty simple. It's not until you start trying to do it yourself that you figure out that your attempts just don't look right. Good graphic design seems simple and effortless, but that doesn't mean that it is. If you try to do it yourself, you're more than likely to end up with poor readability and a confusing visual impression.
2. First Impressions Count
Your company literature is often the first thing a customer sees from your business. Whether it's signage outside a shop, or a business card handed over in a meeting, the impression these graphics give should not be under-estimated. A good graphic designer can create a look which matches your company's activities, ethos and approach, from the serious to the quirky.
3. Branding Matters
Cohesive graphic design contributes to your overall branding, and consistent branding is vital if you're to be remembered by your customers. It's incredibly easy to get this wrong, and the result can be an unprofessional looking mess.
Graphic design is not an area where you should cut corners during a business start-up - after all, an investment now will stand you in good stead for many years to come.