Why Your Business Needs a Responsive Website
GEL Studios

GEL Studios

23 Mar 2015

WHY YOUR BUSINESS NEEDS A RESPONSIVE WEBSITE

Do you want more customers? Do you want your customers to have a better experience on your website, and throughout their purchase? Do you want to increase your social media clout? If the answer to any of the above is yes, then you need a responsive website.

What is a Responsive Website?

Responsive website design ensures that your website displays correctly on any size and kind of screen, be it PC, tablet, phone or other device.

Why Does it Matter?

1. Local Search

More than half of local searches are now carried out on mobile devices. If you have a business which depends on local customers, you're missing out on a huge chunk of your potential audience if your website does not display properly on phones and tablets.

2. User Experience

With the use of mobile devices having exploded over the last few years, there's every chance that customers will be looking at your website away from their desktop. Research by Google shows that a huge 61% of browsers will leave a site immediately if it's difficult for them to see what they want. This means that not only is good overall design and navigation important, but responsive design is also critical in order to avoid customers having to scroll excessively.

3. Better SEO

Put simply, Google and other search giants favour responsive design, as they themselves concede. Not only do the search algorithms work in your favour if you have a responsive website, but customers spend longer on your website and return more often, which will also help to push your site up the search rankings.

In this day and age, it makes no sense to invest in a website which is not scalable and responsive - so talk to us today about creating or updating your website so that it is fully responsive.

Below, are just a few examples of responsive websites we at GEL Studios have created.

Why Your Business Needs a Responsive Website Why Your Business Needs a Responsive Website Why Your Business Needs a Responsive Website Why Your Business Needs a Responsive Website Why Your Business Needs a Responsive Website

Leave a Comment