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Web design is not just about the initial impact of a stunning first page. Aesthetics should always be on the top of the list, however when finding the right web designer for your brand, getting your customers there and compelling them to stay is equally as important.SEO and traffic, branding and conversion rates are all important factors in the design element of a website. They all affect the overall…

The recent election brought the spotlight on designing political posters to the fore. The London based newspaper Metro even ran a competition for art students to generate some innovative designs for the political parties. Good design is also important on your website.Go Back to BasicsWhen commissioning a design company to promote your brand and website, think in simple terms and don’t try to put absolutely…

Content writers have to research their copy more like journalists than ever before. They’ll also have to bear in mind SEO principles and native advertising links as well as the ability to share their material through all social media platforms.Well Constructed ProseA recent article in the Search Engine Journal talked about the growing importance of sharing content. The journal also used the word ‘ideation’,…

Many business owners are still just putting written testimonials on their site, however the power of a video testimonial should not be underestimated. YouTube is a great source of traffic for businesses of all types. With high quality video apps readily available on smartphones, valuable footage can be produced and published straight away onto YouTube.What can YouTube bring to your business?YouTube…

Nowadays it is deemed to be absolutely necessary to have a website if your business is to be taken seriously. Although there are many web building templates that make it possible for anyone with an ounce of technical ability to knock up something pretty decent-looking in just a few hours, this isn’t always the best solution.  Here we look at 5 proven reasons to hire a skilled web designer. These,…

Setting up a small business - in any industry - was a daunting enough task in the days before absolutely everyone was online. Now, especially for business owners who may not be entirely at home in the digital world, it can seem impossible to know where to start. There are, however, some basic ideas to keep in mind when creating a new website for a small business.CompatibilityA few years ago, compatibility…

Social media, though it might seem impossible to remember what life was like without it, is still quite a young phenomenon. Facebook didn't go global until 2005; Twitter launched the following year. Google+, another platform used by both businesses and individuals, was perhaps the mayfly of social media. It was born, achieved (according to Google) well over 500 million users, and is about to die, at…

It's more important than ever for website owners to ensure that their sites work well across a variety of platforms. The chances that people are accessing sites from a phone increase all the time. On top of that, Google rankings will be increasingly affected by how mobile friendly your site is in 2015. Here's a look at some sites that have dealt with the challenge of mobile accessibility well.ResearchDelivering…