The digital advertising terms that you need to know.

25 February 2022
Read time: 5 mins

Written by:
Lewis Moran.

Digital advertising can be a bit of a minefield.

There are so may phrases and acronyms (mainly beginning with a C) that you'll come across when you first start advertising. Not fully understanding what those terms mean though can result in you spending your ad budget and getting very little in return. That's why I've listed some of the most common terms and what they mean below.

Everyone at GEL who runs PPC advertising is Google Ads certified. This means they're recognised by Google as an expert in online advertising. If you'd like to find out more about how we could work together to help supercharge your advertising get in touch using our contact forms.


Written by:
Lewis Moran.

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