24 October 2018
Whether you're a bright and shiny brand new business, or you're an emblazoned veteran who's been around the block a few times, you need your business brand to wow both online and offline. When you're handing out your marketing materials to potential new clients it needs to be inspiring, it's essential that your print offering gets your prospective clients fired up shouting, "Yes I want to do business with these people!" But where to begin? Here is an overview of just some of the ways print can help you spread your message to the masses!
Probably one of the first points of contact you'll have when schmoozing your next amazing client. More than just a really handy way to pass on your prospective details and best ways of getting in touch with you, it's an opportunity to set a great first impression and give your next potential client a feel for who you are as a company and show off its personality. An essential to have in your business arsenal and carry at all times - as who knows where your next amazing opportunity will appear.
Perfect for door drop campaigns or handing out en-masse at trade shows, flyers are a great tool for getting your message across. Whether it's letting your customers know what the prices are for the services you offer, singing about an amazing new product you have, or informing of your next big event that's coming soon, flyers provide an easy and cost effective way of getting your message out to a wide audience. Combine it with a link to a promotional page on your website for a truly integrated experience.
A brochure provides you with the opportunity to give your client something truly tangible that they can take with them and read at their leisure. Be it a company portfolio or a product catalogue, a brochure gives the perfect place to showcase all you have to offer and allows your customer to learn more about your business. It allows you to hand over much more detail about you than you could possibly squeeze into the smallest of company pitch meetings. Keep the information clear and concise so as not to be overwhelming, vibrant and inspiring imagery will also help get your message across and drive customers to your products. Top this off with case studies and testimonials and you have yourself a powerful marketing tool.
So you've got your business cards, your flyers, and a lovely shiny new brochure and you're all armed and ready to head out to your clients and make a great first impression, now if only you had something awesome to put it all in?... Well here's where a branded presentation folder comes in. Use it as a welcome pack and it gives your clients a one-stop go-to resource for all things you. It also gives you somewhere to add in other handy documents such as introductory letters, estimates and quotes that you may wish to hand over in one go.
Attending a trade show? Talking onstage to an audience? Then this is the product for you. A truly practical statement piece that stands proud and shouts as loud about your business as you do! Cover it with your company logo, a headline and some brief information on your products and services to get your message out there and draw in a crowd. Compact and portable, allowing you to show off your brand easily wherever you are.
When you want something bigger to accompany your roller banner, then an exhibition pop up stand is the perfect solution. Providing a strong presence at business exhibitions and a great way to make a memorable first impression of your brand and your company. Make sure that your messaging is consistent across your stand, company literature and press materials such as brochures, flyers, stickers etc. Combining these will ensure you're communicating a clear message to your customers and prospective clients about who you are and what your business is all about.
That's just a small selection of the amazing things you can do with print to help get your business to the next level. With just a few print products, you can build your brand so that it's just as visible offline as it is online.
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