Website Content: The guide to getting it right
Website Content: The guide to getting it right

GEL Studios

27 Sep 2016

Website Content: The guide to getting it right.

There are a lot of things that go in to making an awesome website. Great design, seamless usability and clean code – to name a few. And your content is right up there with them. Your content is not only responsible for communicating the right message (at the right time) to users, but it plays a large part in their journey through your site, their impression of your brand and ultimately, whether they…


The Power of Good Design
The Power of Good Design

GEL Studios

17 Aug 2015

The Power of Good Design.

The recent election brought the spotlight on designing political posters to the fore. The London based newspaper Metro even ran a competition for art students to generate some innovative designs for the political parties. Good design is also important on your website.Go Back to BasicsWhen commissioning a design company to promote your brand and website, think in simple terms and don’t try to put absolutely…


Killer Content Must be Original
Killer Content Must be Original

GEL Studios

24 Jul 2015

Killer Content Must be Original.

Content writers have to research their copy more like journalists than ever before. They’ll also have to bear in mind SEO principles and native advertising links as well as the ability to share their material through all social media platforms.Well Constructed ProseA recent article in the Search Engine Journal talked about the growing importance of sharing content. The journal also used the word ‘ideation’,…


Can your business benefit from YouTube analytics?
Can your business benefit from YouTube analytics?

GEL Studios

20 Jul 2015

Can your business benefit from YouTube analytics?.

Many business owners are still just putting written testimonials on their site, however the power of a video testimonial should not be underestimated. YouTube is a great source of traffic for businesses of all types. With high quality video apps readily available on smartphones, valuable footage can be produced and published straight away onto YouTube.What can YouTube bring to your business?YouTube…


5 Reasons to Hire a Web Designer
5 Reasons to Hire a Web Designer

GEL Studios

13 Jul 2015

5 Reasons to Hire a Web Designer.

Nowadays it is deemed to be absolutely necessary to have a website if your business is to be taken seriously. Although there are many web building templates that make it possible for anyone with an ounce of technical ability to knock up something pretty decent-looking in just a few hours, this isn’t always the best solution.  Here we look at 5 proven reasons to hire a skilled web designer. These,…


Web Design: Essentials for Small Businesses
Web Design: Essentials for Small Businesses

GEL Studios

18 May 2015

Web Design: Essentials for Small Businesses.

Setting up a small business - in any industry - was a daunting enough task in the days before absolutely everyone was online. Now, especially for business owners who may not be entirely at home in the digital world, it can seem impossible to know where to start. There are, however, some basic ideas to keep in mind when creating a new website for a small business.CompatibilityA few years ago, compatibility…


Going Mobile
Going Mobile

GEL Studios

19 Apr 2015

Going Mobile.

It's more important than ever for website owners to ensure that their sites work well across a variety of platforms. The chances that people are accessing sites from a phone increase all the time. On top of that, Google rankings will be increasingly affected by how mobile friendly your site is in 2015. Here's a look at some sites that have dealt with the challenge of mobile accessibility well.ResearchDelivering…


Getting Paid: eCommerce in 2015
Getting Paid: eCommerce in 2015

GEL Studios

6 Apr 2015

Getting Paid: eCommerce in 2015.

Clifford Stoll may be able to laugh it off now, but his 1995 Newsweek article, predicting that what he quaintly called "cyberbusiness" would never take off, has been a highly amusing re-read since its 20th anniversary recently. The idea of buying books over the internet seemed, to Stoll, risible. How would anyone ever come up with a secure way to pay for stuff online anyway?UK Online Sales PredictionsIt's…