Decent Group.

How we helped.

Decent Group are software specialists who previously had multiple websites and sub-brands relating to each of their core services. As part of a recent rebranding exercise, Decent consolidated these into one 'hero' brand, complete with a new logo and set of branding guidelines. Our challenge? To condense all previous websites into one, clearly demonstrating to users the range of expertise that Decent has, as well as the new brand direction. There was still a requirement for a separate Careers website too (more on this below) and ranking well in Google was also an important factor - so there was lots of research, planning and wire-framing to be done for this project. We also created a custom Google Looker Studio (formerly Google Data Studio) report, pulling in a wide range of data for real-time reporting (more on this below).

We started with keyword research for SEO, so that we could factor popular terms in to a content and sitemap strategy. We then looked into the job roles of the target audience, to map out a user journey through the content they'd most like to see. This helped us form the initial plan for each page, so we could then move on to wire-framing the interface. This was a crucial step, due to the amount of change happening with the sitemap and content - it was vital that we could visualise this and make sure the user could journey through the website as quickly and easily as possible.

The new website design was also a dramatic change. The rebrand involved a switch from blue to pink, which was incredibly fun to design with! A subtle dark > light pink gradient was also introduced to certain sections, which gave the look and feel an added element of style.