Decent Group are software specialists who previously had multiple websites and sub-brands relating to each of their core services. As part of a recent rebranding exercise, Decent consolidated these into one 'hero' brand, complete with a new logo and set of branding guidelines. Our challenge? To condense all previous websites into one, clearly demonstrating to users the range of expertise that Decent has, as well as the new brand direction. There was still a requirement for a separate Careers website too (more on this below) and ranking well in Google was also an important factor - so there was lots of research, planning and wire-framing to be done for this project. We also created a custom Google Data Studio report, pulling in a wide range of data for real-time reporting (more on this below).
We started with keyword research for SEO, so that we could factor popular terms in to a content and sitemap strategy. We then looked into the job roles of the target audience, to map out a user journey through the content they'd most like to see. This helped us form the initial plan for each page, so we could then move on to wire-framing the interface. This was a crucial step, due to the amount of change happening with the sitemap and content - it was vital that we could visualise this and make sure the user could journey through the website as quickly and easily as possible.
The new website design was also a dramatic change. The rebrand involved a switch from blue to pink, which was incredibly fun to design with! A subtle dark > light pink gradient was also introduced to certain sections, which gave the look and feel an added element of style.
Even though there was a large consolidation exercise around the services related content, there was still a requirement for a separate careers website. This would contain information on individual job vacancies, allowing users to register their interest or apply for a job, depending on the vacancy status. Once an application was received, its details were entered into a database for review. If Decent Group chose to progress the applicant to a phone interview, the applicant would be sent an email containing a personalised link to a form, where they were asked to share their availability for a call. All of this automation was handled through the website.
We used a MODX multi-context setup, so even though the main website and careers website had different domains, they could be administered from the same place - making things much more streamlined for the Decent admin team.
We also created a custom, automated Google Data Studio report, meaning Decent could access the most important information to them, through one branded, real-time, interactive dashboard. The report visualises data for the senior management team from Google Analytics, Google Ads, social media platforms and Mailchimp, as well as sales data. It's also accessible via a URL, so is easily shared amongst the team.