A strategic dive…
Our immersive workshops allowed us to take a strategic dive into the brand and messaging, and ultimately how we would position Elevation to the right audience. Our Pillars Branding Workshop looked at the purpose, values and perception, whilst the Brand Messaging Workshop took things to a new level, looking at audience personas, tone and language.
A sophisticated brand, for the IT delivery industry.
For the brand identity, we utilised a blue colour palette for the new brand identity which is often recognised as a sign of stability, reliability and knowledge, which in this business are three key messages we wanted to visualise. This combined with a geometric “E” icon and a simple, clean font created the logo. These shapes, angles and colours were then explored throughout the rest of the brand identity including the website, social media graphics and other brand assets.