We were really excited to start work on the latest Future Fit Training website, as it was set to be one of our most challenging websites yet. They've been a client of ours for many years - and it was time to give them a makeover!
Future Fit provide training for health and fitness professionals, and the site hosts a wealth of information in Personal Training, Nutrition and Pilates. A key focus was ensuring the user could easily navigate around to find relevant information, but the main goal was to allow for quick and easy conversion when it came to enquiring about / booking on to training courses.
We started with a completely blank canvas for this project - with the planning phase being one of our most intense yet. As well as navigating users through a lot of content, we introduced a completely new way of presenting training courses, and allowing users to book and pay online, without contacting the sales team. This entire process integrates a with a new CRM system - saving team Future Fit a lot of time behind the scenes.
The website design also pushes boundaries and far outshines any competition. A strong gradient palette, sharp diagonal lines and cutout imagery, all help to create a cutting-edge, impactful brand presence.
And we didn't stop at the website design. We created a full set of branding guidelines and mockups to ensure the new brand was rolled out consistently across all formats. Giving Future Fit a completely new look and feel, that would keep them ahead of the curve in their industry.
We've worked with GEL Studios for over 5 years and they are great! Their passion and work ethic is fantastic. They are always on hand whenever we need anything. I would highly recommend them!
(Marketing Manager at Future Fit Training)