With over 30 years of expertise in office and retail transformation, Hughes Escott pride themselves on their personal approach and solid reputation, so when it came to needing a brand refresh for their business, they knew that we would be able to reflect their values in a complete logo and brand makeover.
We took elements of their existing logo and colour palette and created a modern and minimal new take, the letter construction giving a nod to the type of work they carry out. The new branding was met with such approval and excitement that we were then asked to create a range of business cards for the entire team. We were only too happy to oblige. We chose to finish the business cards with a beautiful spot gloss to really make them stand out from the crowd. When it came to marketing the new brand across social media, we knew exactly the direction to head with exciting imagery and a refreshing new tagline combined. We have also designed and sourced printing for a large quantity of embroidered work uniforms and are currently creating the vinyl graphics for their fleet of work vehicles.
This project is a perfect example of how we can build and develop a brand across a wide area of printed and digital media.
The team at GEL have been amazing throughout the time we have spent working with them. They have created a completely new brand identity for Hughes Escott which we are all so pleased with. They listened to our ideas and created innovative designs to fit in with our vision and values. Nothing is ever too much for them and they respond quickly to queries and requests for amendments.
They always go the extra mile and alongside our new logo they have also created designs for our new business cards and graphics for our new social media pages. We would highly recommend GEL Studios.
Alice Escott, (Marketing & Sales co-ordinator, Hughes Escott)