Inspire Displays are an exhibition stand company with over 25 years experience, and when they approached us, their site was dated, un-responsive and in need of a complete revamp. Their job is to make their customers stand out at an exhibition or event, with maximum impact - and their website needed to reflect that to users from the get go.
We started by taking things right back to basics. We assessed every page and piece of content, then restructured the entire site in to a more logical and engaging user journey. More prominence was given to the 3 stand types, with additional detail on the process of Inspire Displays, and why customers should trust them over competitors. SEO also played a large part in the planning stage of this website. We carried out keyword research and ensured the new pages coincided with this.
During the design phase, we wanted to stay faithful to the black and green of the brand. Inspire Displays are known for this colour combination, so it was important that this was kept when transitioning to a new site. The biggest change in design from previous to new, was moving from predominantly black pages, to white. The juxtaposition of the clean white pages and injections of the brand's black and green, make for a super modern feel that provides the right level of impact of various elements, at the right time.
When we moved onto marketing Inspire Displays, it was quite an easy transition from website to print. Their stand design, build and management services speak for themselves. So, with that in mind, we knew it was important to lead with a highly visual design for their corporate brochure. Their wide-angle photography and large open plan exhibitions are ideally suited to a landscape brochure, which would give them that open layout spread to showcase their stunning designs.
We provided not only a creative solution, that maximised stunning imagery coverage with clean white space, but also a product which takes each client on a journey through the Inspire Display process, all highlighted with their distinct colour combination.
To reach the masses and target companies looking for exhibition services, we also provided a range of postcards. These needed to stand out head and shoulders amongst the usual business junk mail, so using their vibrant colours and sharp headlines, we produced a range of playful illustrated designs.
Deciding to work with GEL Studios has quite honestly been one of the best decisions we have made in our 15 years of business. They don't work for us but with us, as a collaborative team, to achieve the best marketing presence possible for Inspire Displays.
They are not just good at what they do but are deeply passionate in the work that they create. From the initial brief for a new project, they do the most important thing that any client could ask for - listen! And because of this, we are never disappointed with the end results.
Marina Ritchings (Director, Inspire Displays)