KBC Global is a leader in digital energy and carbon emission management and is wildly passionate about driving sustainable change across the globe. Their old website was challenging to navigate which meant that important content demonstrating their years of industry knowledge was being lost in the many layers of hidden navigation, especially on desktop.
When it came to creating their new bespoke website, our first challenge (and a large part of our planning phase) was to determine the best navigation structure for such a large site, keeping usability at the forefront. The navigation in particular has been an ever-evolving part of the development process, after initial concepts needed to advance further to take into account a flexible, multi-level mega menu approach.
When it came to the design, we utilised the brand assets that were already in place, like the KBC Shard. This angular shape allowed us to explore the use of scalable vector graphics (SVG) in the design, giving us much more control over how and where they were used to enhance content areas throughout the site. We expanded the brand colours that are used across the site and added subtle animations on some elements making the user experience more engaging and exciting.
An important part of the original brief was also the homepage design. It needed to have the WOW factor, tell a story and be a place to show off the video content. With full-width video sections and the use of tabs that scroll to various parts of the page, we have given KBC the ability to tell their story, exactly the way they would like it told.
Flexibility and scalability are at the forefront of every website we build and this became even more apparent when building KBC. We wanted to make sure that when it came to content entry and future administration, the team had control over as much as possible, from changing the colour of various sections and brand elements so that the page flowed visually, to giving precision adjustments to image dimensions so that they always display in the best way.
As we had developed the brand across the new website, our graphic design team were also asked to create new front covers for the company's whitepaper documents and in turn, update and refresh particular areas of KBC's current brand guidelines document, making sure all logos and visuals were up to date and current.