Eye-catching and impactful.
When it came to the design, we utilised the brand assets that were already in place, like the KBC Shard. This angular shape allowed us to explore the use of scalable vector graphics (SVG) in the design, giving us much more control over how and where they were used to enhance content areas throughout the site. We expanded the brand colours that are used across the site and added subtle animations on some elements making the user experience more engaging and exciting.
An important part of the original brief was also the homepage design. It needed to have the WOW factor, tell a story and be a place to show off the video content. With full-width video sections and the use of tabs that scroll to various parts of the page, we have given KBC the ability to tell their story, exactly the way they would like it told.
The technical and development magic - an approach that works.
Flexibility and scalability are at the forefront of every website we build and this became even more apparent when building KBC. We wanted to make sure that when it came to content entry and future administration, the team had control over as much as possible, from changing the colour of various sections and brand elements so that the page flowed visually, to giving precision adjustments to image dimensions so that they always display in the best way.
