Odin Events.

How we helped.

Odin Events are event entertainment specialists, with a large directory of products, props and live entertainment for hire. When we started working with them, the event industry had been through a tough couple of years due to the pandemic and competition was higher than ever. The brand identity and website weren't a true reflection of the business or its offering, so all aspects of our creative team were needed!

Our immersive Pillars Branding Workshop provided the perfect opportunity to get everyone together. Previously, Odin Events offered a wide range of services and products for hire, but where the industry had changed, they wanted to refine, yet improve their offering. So we first focused on what this would look like and the audience that needed to be targeted, which then shaped discussions around how Odin wanted to be perceived. The outcome of this work then formed the strategy and guidelines for all aspects of the brand; from website design to ongoing SEO and social media.

It also played a huge part in the structure of the new website and how we directed different users to different products. Different audiences use the directory in different ways, with some returning users often seeking specific directory items, so it was important that we also included a good search area. As well as exploring the directory, users could also add products to a "Quote list". It works similar to a basket on an e-commerce website, where items are collated; then the user can fill out their details and send this all to Odin. Quite often, users were enquiring about more than one thing at a time, so this functionality really sped things up - for the Odin admin team too!

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Mobile website design and quote list for Odin

A vibrant brand design.

Visually, we wanted to create something that was fun and confident, and as different as possible to any of the competition. Our graphic design team spent a lot of time exploring the idea of unique shapes and bright colours and the outcome is an eye-catching brand that utilises sweeping curves and a vibrant gradient. This vibrant style was then used across the new website and a range of marketing materials, including a new brochure design, stationery, social media graphics and vehicle graphics - to name a few!

Marketing and photography.

Because of the high level of competition in the events industry, many companies resorted to unethical “black hat” tactics to boost their search rankings. We did not recommend these approaches. Instead, we began by conducting thorough keyword research to identify the most frequently searched terms for each product. We then ensured those terms were placed in the most effective locations within the copy to maximise impact.

More broadly, Odin Events asked us to write the content for their new website. They provided essential information, facts, and figures, and we expanded this into full website copy and uploaded it to the site. We also ran regular SEO site audits to keep the website as optimised as possible, produced additional case studies, and published blogs consistently to build keyword authority.

We also provided photography for the new website. Over the summer, the marketing team was invited to Glastonbury Festival, which gave us a strong opportunity to capture videos and lifestyle imagery of the products in use. These assets were then used across the website - you can read more about our time at Glastonbury Festival here.

Once the imagery was captured, we carried out extensive image optimisation, ensuring files were compressed so they didn’t slow down site speed, and adding alt tags alongside a clear, descriptive file-naming structure.

We managed their Facebook and Instagram channels and built a content calendar that tapped into awareness days and trends to showcase the breadth of products and services available. We also supported them with advertising at key points in the year, particularly when specific products needed an additional push.