As another longstanding client of GEL, PAT'S Pilates have returned to us time and time again over the years to help them develop and grow their business and brand. The most recent work involved a complete logo and website redesign.
Pat and Emma wanted to revive and modernise their logo but without losing its familiarity as a well known business in Milton Keynes. We refined the prominent swirl element at the centre of their logo, ensuring continuity between the old and new. The website also went through a similar refinement process trying to find the ultimate balance of appeal between both those looking to attend classes but also those looking to become instructors. This was a new area of the business that PATs were particularly trying to raise awareness of.
We also massively improved both the usability and the admin processes around viewing class timetables and reserving places for a class making sure both PAT'S team and the class attendee's were happy. The overall look and feel of the site followed that of the logo. A much more sophisticated, soothing style - very fitting for the industry and target audience!
Thank you for your hard work, commitment, support and the positive & encouraging attitude you have brought to the project. It's been a pleasure to work with you.
Pat Jenkins (Founder of PATS Pilates)