A strong and recognisable identity.
The brand was rolled out consistently across everything, to create a strong, recognisable identity. As well as the website and business stationery, a range of prospectus, event stands and posters were created. The new brand visuals were a much more modern take on things, but it was important that overall, it felt like a progression, rather than a change. We wanted to ensure that the the audience still felt connected, and like the brand was familiar.
