The Payroll Centre have provided payroll training and qualifications for more than 25 years. After a lot of internal change, they approached us for a re-brand and new website, so we kicked things off with our one-day branding workshop. This is an immersive day, aimed an answering the all important question - who are we? From this, a logo and branding guidelines were created. This progressed in to a full set of marketing materials, and brand new website.
The brand was rolled out consistently across everything, to create a strong, recognisable identity. As well as the website and business stationery, a range of prospectus, event stands and posters were created. The new brand visuals were a much more modern take on things, but it was important that overall, it felt like a progression, rather than a change. We wanted to ensure that the the audience still felt connected, and like the brand was familiar.