Property PX Group are an independent part exchange provider in the UK and work directly with housing developers, to enable them to offer fully funded part exchange. Property PX Group is the new B2B side of Quick Move Now, and they approached GEL Studios looking for a bespoke website and print collateral for their new venture. They had a logo design and colour palette already, but these weren't set in stone, so we had full creative control should we need it!
The new website needed to communicate the simple process and benefits - with the main action being to get in touch. We created a simple sitemap, with the ability for the user to get in touch from any page - a big tick in the box for usability. We also knew that we wanted to create a more modern and impactful solution than some of the competition websites. This is where the injection of pink came in (much to the client's delight!) The original colour palette was 2 shades of blue, which created quite a cold brand. We darkened one of the blues and added a hot pink - to create a strong brand identity that could be applied to all mediums.
To help launch the new venture, our graphic design services were used for a range of printed marketing materials. These ranged from business cards and stationery, through to mini brochures for both the housing developers and their customers. As you can see, the impactful colour palette works just as well on printed items, as it does on the website!
GEL Studios have been amazing to work with. They designed and built a bespoke website in a short timescale for a very reasonable price. They have been on hand to answer all our questions and the level of work they've supplied has been exceptional! I would highly recommend GEL Studios to anyone looking for quality design, web services and on-going support.
Nikki Tollafield (Marketing Manager, Property PX Group)