Thames Hospice, based in Maidenhead, provide and support palliative and end-of-life care. The outstanding services, support and care they provide make a huge difference to so many people, so it was only right that their new website reflected how amazing they are. Their old website looked dated and had a very clunky user experience with inconsistent menu approaches used across the pages. More than that though, it felt very disjointed due to the content being added by various different people over the years.
Our first task was to assess the key content areas needed, so that we could create a main menu structure. During this exercise, we considered different audience types and what they would be visiting the site for, but we also used existing Google Analytics, so we could ensure that the most frequently visited pages were factored in from the beginning. We then went on to wireframe content layouts that could be used across the site, so we could map out the user journey and ensure the balance of informative, engaging content with important call to actions.
When it came to the design, we wanted to strike a balance - something that was a reflection of the Hospice and shone a positive light on what they do, but that was also sensitive to the audience types and what they are going through. The brand is referenced strongly throughout the website, as it is inside the actual Hospice. This consistency creates an important feeling of comfort and familiarity for those people who go from researching on the website, to actually visiting the Hospice.
The outcome was a website that finally reflected the brilliance of Thames Hospice, but also, something that made a big administrative difference to the team. The new website boasts a fully integrated shop with Stripe payments and a secure area for job applications - both of which had been previous pain points for the admin team. One of the biggest admin differences we made though, was with our API integration with Donorfy - enabling the fast creation of essential forms to align with internal campaigns, whilst also handing data collection.