Striking that perfect balance.
When it came to the design, we wanted to strike a balance - something that was a reflection of the Hospice and shone a positive light on what they do, but that was also sensitive to the audience types and what they are going through. The brand is referenced strongly throughout the website, as it is inside the actual Hospice. This consistency creates an important feeling of comfort and familiarity for those people who go from researching on the website, to actually visiting the Hospice.
The outcome was a website that finally reflected the brilliance of Thames Hospice, but also, something that made a big administrative difference to the team. The new website boasts a fully integrated shop with Stripe payments and a secure area for job applications - both of which had been previous pain points for the admin team. One of the biggest admin differences we made though, was with our API integration with Donorfy - enabling the fast creation of essential forms to align with internal campaigns, whilst also handing data collection.
