Threshold.

From the Sleepout to storytelling.

Homelessness has many stigmas surrounding it - and we wanted to use our experience as digital storytellers to debunk these myths, change perceptions, and create long term awareness to members of the community. During the 9-5 we pride ourselves on getting to know our customers' businesses inside and out, so the opportunity to attend the 2018 Big sleep out, seemed like a great way for us to do a similar exercise, and it most certainly was.

The night was tough - with members of team GEL feeling very much outside of the comfort, and climate zones, however the end result was a much deeper level of understanding, and further confirmed not only the importance about the task that we were to undertake, but also the need for it in Swindon and surrounding areas.

We feel the end result is clear - a website that not only sets the correct perception of Threshold and its goals, but it also serves as a valuable place for information for those in need, and those who wish to support. A bonus to Threshold is that our unique approach to websites ensures that maintaining is kept to a minimum - so that time and resource is spent on helping, not doing administration. We particularly spent time around the events and fundraising sections of the site, to reduce behind the scenes admin for the Threshold team.