Tickle Drinks are a Swindon based artisanal spirits company, who approached us ahead of creating their first product - a premium range of gins called "Tickle Gins". From the offset, the founder Tammy had a clear vision in mind, which was minimal with a touch of playfulness.
Our first visual concepts for the branding were actually based on exploration of fonts, shapes and illustrations for the label. This enabled us to see how various elements would come together, so we could work towards the logo from there.
A lot of time was also spent exploring various options for the printing and production of the label and tamper seal. The end result? A metallic label on a clear material, complete with a geometric pattern tactile finish. Designed in such a way that it can be rolled out across different flavours, for a complete Tickle range.
Tickle Drinks didn’t want to become just another bottle on the shelf at your local supermarket, nor a lost brand amongst the optics at the back of the bar. So, the owner and creator of Tickle created not only a unique tickle tasting experience, but a whole range of paired tasting techniques and cocktail mixes.
And making sure that the brand is always forefront of your mind, whilst you’re enjoying your Tickle tipple - we designed a set of branded roller banners and business cards, using their geometric pattern, clean typeface and monochrome style.