Four websites into one.
The consolidation exercise meant that a new and improved "Services" area was definitely needed, due to the list now being extensive. We needed to ensure users could quickly and easily find the service(s) they needed. However, it was also important for the site to include more around WRc's focus on the environment and the UN's Sustainable Development Goals.
In the planning phase of the project, our first exercise was to prioritise the messaging, followed by what we wanted the users to see and do - so we could determine the user journey and sitemap. From here we moved on to wireframes, so we could start to visualise the content hierarchy and interface - especially within the Services area.
For the design, we utilised the dark and light colour palette of the brand, to create areas of varying contrast around the site. In some areas, we also incorporated the curved shape from the WRc logo, along with subtle transitions, to help increase user engagement. The transitions give a little extra depth to each page, to help enhance the user experience.
We also consulted on the more technical side of the migration, carefully planning and completing a large redirect exercise, to ensure a successful migration of old domains to new.
