If a customer wants to find out about a product or service, the first place they'd likely go is Google. They type in their search term and at the very top of the results, will be 3 or 4 listings with "Ad" next to them - these are PPC Google Ads.
PPC advertising runs across a number of search engines as well as on social media. PPC advertising on Google is known as Google Ads, and on social media is a sponsored post or social media advert.
PPC advertising is a great way to get your business in front of new and existing customers who are actively searching for the services and products you offer.
Unlike some advertising activities, PPC adverts mean you pay when your advert is clicked, so you know that your budget is only being used to target the right people.
Running PPC Google Ads for the first time can be pretty daunting, that's where we come in. Everyone at GEL who runs PPC advertising is Google Ads certified. Look, there's our Digital Marketing Managers certificate to prove it. This means they're recognised by Google as an expert in online advertising.
Have you ever visited a website, then went to social media and was shown an advert for the company whose site you were just on? That's retargeting. We can help you to embed a pixel onto your website so you can continue showing adverts to your already engaged audience.
Before your adverts go live, we'll help you to set SMART key performance indicators for us to achieve with your advertising.
We'll look at your existing customers demographic data to learn more about the type of people you want to target with your campaign.
We’ll find the keywords that your customers are already searching for and embed these into your ad copy. Doing this will make sure that your adverts are seen by the right people at the very best time.
We’ll test all aspects of your adverts like headlines, call out extensions and descriptions to see what works best with your audience and then optimise the best performing combination.
We'll link your Google Ads, Google Analytics and Tag Manager accounts so you'll be able to see how your adverts are performing in realtime.
We’ll provide you with a report of what your ppc adverts achieved at the end of the camapign and give you recommendations for the future too.
Treat your eyeballs.
We specialise in the beautiful. Each bespoke website design or graphic design is studiously crafted until it strikes the perfect balance of effortless style and seamless usability that we pride ourselves on. Want some proof? Take a look at some of our most recent work. Go on, your eyeballs will thank you for it.
GEL Studios have helped us achieve our initial PPC goals, and we're looking forward to seeing more success in the future as a result of their great support.
Sarah Kochli (Toshiba Tec)