The way your brand communicates plays a crucial role in your customers choosing you over your competitor. What you say and how you say it, develops trust, laying the pathway for your audience to have a relationship with you.
Our Brand Messaging Workshop is a 1-day workshop, held here at GEL Studios in our dedicated workshop space (and yes, there are bean bags!) Lunch, refreshments (and premium coffee!) are also included.
It follows a format that enables our branding experts to get the most from your team. It's an immersive session where we work together to understand your target audience and competitors, then define and finalise language and tone.
And the outcome...
After the workshop, our team will finalise areas of content and collate everything we've learned into a set of messaging guidelines that are a source of reference to anyone dealing with marketing activities. This will make sure that your messaging is consistently delivering your value proposition and personality on all channels. It will cover everything from your ideal customer's desires, to individual words and phrases that should be used.
Here is some of what we'll be exploring on the day...
We'll look at the value you're bringing to customers and why a customer should choose you. Essentially, brand messaging is how you communicate about your business and differentiate from competition.
Get to know your audience like never before! We'll explore their objectives, motivations, and frustrations, so you can communicate in a way that emotionally connects with them.
We now know what your audience are looking for, so what personality traits are they most drawn to? We'll add humanity to your brand, helping create a deeper connection.
We'll cover primary and secondary messaging, as well as identify key themes, words and phrases to use when talking about different areas of your business (a serious aid to content creation!)
Your brand messaging is a crucial part of your brand strategy - but it's not the only part. GEL Studios will work with you across the board, from initial strategy to activation, to make your brand a success.
As well as brand identity, we look at four core pillars of your brand: position, purpose, principles and perception. The focus is ensuring everyone in your business is aligned towards achieving the same thing, which in turn, will hugely impact how your customers see you.
Visibility is crucial for a new brand. Our websites provide the perfect platform, and they are completely bespoke to meet the demands of not only your audience, but your business too. Quite simply, our websites are more than just websites.
Once your brand is launched, our marketing services will drive awareness and connect you with your audience - converting them time and time again. We'll work with you continually to deliver long-term success and growth.
Our objective over the past year has been to modernise the SKU Logistics branding and create a new website accordingly, whilst taking all our team with us. Another key objective linked to this has been promoting our brand in the fulfilment market space to win new business. GEL Studios have been superb supporting us on this journey, from the initial workshop’s where we defined ‘Who we were and what we do’, right through to delivering our branding, new website, content consultancy and social media management.
All of the above has been created in a very joined up way, thanks to the process GEL have adopted. They are fun and easy to work with and I look forward to working with then on an ongoing basis as we continue to glean from all their expertise in this space.