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Marketing goal-setting workshop.

Unlock growth with measurable goals aligned to your business.

Goal setting workshop

Great marketing starts with clarity.

Our goal-setting workshop is designed to uncover what really matters to your business - before a single activity is recommended. By looking at the bigger picture and considering factors like growth, market visibility, recruitment and more - we ensure marketing decisions are grounded in reality, not assumptions.

This structured workshop brings key decision-makers together, and aligns everyone around clear, agreed outcomes including revenue targets, ideal customers, lead requirements, and the marketing channels needed to achieve your objectives. It’s a rigorous, collaborative session grounded in best practice and informed by real-world experience, not theory.

The output of the workshop is a clear, commercially focused business-led marketing strategy that becomes the foundation for every recommendation that follows, ensuring all marketing activity is focused, accountable, and directly tied to results. And the outcomes speak for themselves, with clients routinely achieving 200–300% ROI over a 24-month period.

At GEL Studios, we dig deeper. We become a trusted partner, working collaboratively to understand your complete business landscape.

What you can expect.

We believe that great marketing starts with clarity. Our goal-setting workshop is designed to bring together your key decision-makers and shape a roadmap for success over the next 1-3 years. Together, we’ll define measurable goals and identify exactly how marketing can help achieve them.

This isn’t theory. It’s about creating SMART goals – Specific, Measurable, Achievable, Relevant and Time-bound, that align directly with your ambitions for growth and writing a plan to achieve them. 

 

A collaborative session.

2-3 hours with GEL Studios’ in-house experts, focused on meeting your business objectives, not just delivering tasks. We'll cover your ideal customer profile, maximum potential revenue opportunity, business growth goals, lead conversion rates and cost per lead, SMART goals and marketing channels.

Tailored insights and strategic alignment.

Using your business data, we’ll calculate how many leads you need and what channels to use to meet your goals. We’ll then connect your growth targets to practical marketing actions.

A roadmap to success.

After the workshop, we’ll refine the outputs into a structured business-led marketing strategy you can use to measure ROI, share internally, and build your marketing strategy on.

The outcome of the workshop.

You’ll receive a business-led marketing strategy tailored to your goals and budget, outlining your recommended marketing plan and projected return on investment (ROI).

The strategy will detail the recommended marketing activities and an implementation roadmap, alongside clear measures of success so performance and impact can continually be tracked with confidence.

What we need from you.

To ensure the workshop is as productive as possible, we recommend sharing the following information ahead of the session:

  • A list of your products and their prices.
  • Company turnover figures for the last two years, and estimates for the next two - five years.
  • Your current win rate of new customers (the percentage of leads that convert into paying customers).
  • A list of any existing marketing channels, even if you don't currently use them.
  • Viewer access to your GA4 account.

How we could support you to achieve your goals.

 

SEO.

Data-driven SEO that combines strategic thinking and exploration. We'll not only help improve your organic website rankings and AI results but your conversions too.

Google Ads.

We’ll reach your target customer and boost your conversions with targeted Google Ad campaigns that are setup and managed to maximise your ROI.

Copywriting.

By delivering valuable and insightful case studies and thought leadership content, we'll position your business as a trusted and reliable authority to both your target audience and Google.

Social Media Management.

From content creation and posting to community engagement, we'll ensure consistent and relevant content is posted on your social media accounts to help increase engagement.

Social Media Ads.

Data-driven social ad campaigns expertly managed and continuously optimised to maximise performance.

Email marketing. 

Management of your targeted email campaigns, growing your database and converting your existing audience into loyal customers.

Some of our clients who have developed effective, goal-led marketing strategies and achieved business growth.

CP Jefferies

  • Email Marketing
  • Graphic Design
  • Marketing
  • SEO

More

Festival of Tomorrow

  • Branding
  • Graphic Design
  • Social media management
  • Website Design

More

KBC Global

  • Branding
  • Graphic Design
  • Website Design
  • Marketing

More

MULTIVAC UK

  • Marketing
  • PPC Google Ads

More

Odin Events

  • Branding
  • Graphic Design
  • Marketing
  • Photography services
  • Website Design

More

Real World Analytics

  • Website Design
  • SEO
  • Brand Messaging Workshop
  • PPC Google Ads

More

TECC (The Electrical Compliance Collective Ltd)

  • Marketing
  • Email Marketing
  • PPC Google Ads
  • SEO

More

Tithegrove Groundworks

  • Branding
  • Graphic Design
  • Marketing
  • Website Design

More

View all work.

"No one else we considered to partner with had an approach that considered this level of analysis"

Working with the team at GEL has been genuinely refreshing. The depth of the goal-setting workshop stood out immediately - it wasn't surface-level marketing talk, it was a thorough analysis of our business and our business goals. No one else we considered to partner with had an approach that considered this level of analysis and a clear road map to a realistic ROI.

This strategic approach and detail has continued through the start of our working relationship and has even inspired me to educate myself and analyse our performance in a new light. One that is driving towards business growth that is exceeding our targets set out in the initial workshop.

Evan Costello (Founder and Director at Costello Production Group)

Send us a message.

We kindly request that our contact form is not used for unsolicited sales emails.

hello@gelstudios.co.uk

01793 677150

Unit 2, 3 Lancaster Place,
South Marston Park, Swindon, SN3 4UQ