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Google Ads is changing target ROAS.
10 Aug 2026 Jake
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Working with GEL Studios has been a game-changer for us. We came to them with an aged visual identity, unclear purpose, and a lot of mixed messages about who we were and why we did what we did. They guided us through every stage of the process, from defining our voice, messaging and brand identity right through to building and launching our new website. It wasn’t just a creative exercise; it was an experience that helped us see ourselves more clearly than ever before. The team were brilliant to work with. Flexible, insightful, and completely invested in getting it right. They understood our needs better than we did at the start.
Matt Pound
(Group Account Director at Lodge Security)
Our strategic expertise combines branding, graphic design, marketing and web design to build a powerful creative roadmap that resonates, converts, and drives real ROI for your business.
Jake Ball.
Senior Paid Media Executive.
Jake is a Paid Media Executive who blends analytical thinking with creative intuition, bringing a fresh perspective to every campaign he works on. He thrives on uncovering insights within the data — identifying patterns, testing new ideas, and finding innovative ways to improve performance across channels. His strategic mindset and attention to detail make him a trusted pair of hands for clients, while his calm, friendly approach helps cross‑team collaboration feel seamless.
Always curious, Jake enjoys experimenting with new ad formats, audience approaches, and creative angles, striving to create campaigns that not only perform well but genuinely connect with people. He brings energy, thoughtfulness, and a love for continuous optimisation to his role.
Outside of the office, Jake is a passionate film buff who never misses a chance to analyse a great movie. He loves spending downtime with his girlfriend and their dog, exploring, relaxing, and enjoying life’s simple moments.
At the weekends, I really enjoy being in nature and taking walks with my girlfriend. We love finding new places, having a little pub lunch, and then watching a good film in the evening!
Film has always been a personal passion of mine. I’m fascinated by how powerful storytelling captures attention, evokes emotion, and deepens our understanding of the human experience, a perspective I carry into my work.
If I could master any skill, it would be photography since it has a lot of elements that transfer into filmmaking, but since I love to explore, it would also be amazing to photograph all the places I find on my walks.
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