What we do.
View all blog articles. View all.
Have been really impressed by the speed of the delivery, the quality of our finished website and the helpfulness and knowledge of the team - plus as a bonus, at a reasonable price too!
The team worked with me to turn my ideas for the site into a reality and did a great job of combining this with our branding to get a really special look and feel. The site is well laid out, easy to navigate... it JUST WORKS. Plus the team helped us to build in donation functionality which took some creativity but is now really well integrated.
I have enjoyed working with GEL and can't recommend them enough. Thanks to the team for their patience, vision and great work.
Tia Shortall
(Headlight Charity)
Our strategic expertise combines branding, graphic design, marketing and web design to build a powerful creative roadmap that resonates, converts, and drives real ROI for your business.
Louis O'Sullivan.
SEO Executive.
Louis is a thoughtful, detail‑driven SEO Executive who brings clarity and curiosity to every project he works on. With a natural ability to simplify complex technical concepts, he bridges the gap between data and action, ensuring strategies are both insightful and achievable. Whether he’s deep in an audit, refining site architecture, or discovering new optimisation opportunities, Louis approaches SEO with patience, precision, and an instinct for long‑term growth.
His calm, analytical mindset helps him identify patterns others might miss, while his collaborative style ensures the team and clients always feel informed and supported. Louis is passionate about continuous improvement, always learning, experimenting, and pushing for smarter, more effective ways to increase visibility and performance.
Away from the world of search engines and structured data, Louis recharges by hitting the gym, spending time with friends, and enjoying the balance that energises his approach to work.
One place that’s always fascinated me is the Darién Gap, the stretch of wilderness between Central and South America.
Not from a thrill-seeking perspective, but because of what it represents. It’s one of the few physical breaks in a road system that otherwise connects almost an entire continent. That idea, of something so vast and connected, yet interrupted by this wild, untamed stretch, is intriguing to me.
I’m also very aware that for many people, crossing it isn’t a choice or an adventure - it’s a desperate and dangerous journey in pursuit of a safer life. That reality gives it weight. I think what fascinates me is the combination of geography, politics, human resilience, and how one place can carry so many different meanings depending on who you are.
It would involve permanently chasing summer.
If money and logistics weren’t a factor, I’d follow the sun around the world and avoid dark, cold winters entirely. I’m at my best in long, light evenings, when you can finish work and still have hours of daylight left to do something spontaneous.
There’s something about warmth and sunlight that makes everything feel more open and energised. If I could optimise for one thing in life, it would probably be daylight
.
A mindset that’s shaped both my career and personal growth is “proud, but never satisfied.”
I’m proud of how far I’ve come, but I never want to become complacent. There’s always more to learn, better solutions to test, and smarter ways to approach challenges.
For me, real growth isn’t just hitting a milestone, it’s continuously raising the standard for what good looks like.
Send us a message.