Cotswold Fox.

Cotswold Fox is a growing ecommerce brand with a diverse product range, looking to scale sustainably while maintaining confidence in where their marketing investment was driving return.

When we began working together, activity was heavily focused on driving traffic, but without a clear link to meaningful commercial outcomes, making it difficult to understand which products, campaigns or channels were truly driving profitable growth.

The challenge wasn’t just visibility, but clarity: creating a more structured, commercially driven approach that would achieve consistent growth, build confidence in performance, and support expansion across the full product range.

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Our process.

We evolved the approach from channel-led execution to a joined-up growth strategy, focused on building a consistent and scalable revenue pipeline aligned to the client’s wider business activity.

Our approach included:

Balanced demand generation strategy: Developed a mix of prospecting and demand capture to ensure consistent pipeline growth, supporting both immediate sales and future demand.

Product-led growth approach: Restructured campaigns and feed to prioritise best sellers while creating space to launch and scale new and trending products as the range expanded.

Alignment with PR and business activity: Synced campaign activity with the client’s PR calendar and stock expansion, ensuring marketing investment supported wider brand momentum and product launches.

Full-funnel visibility and optimisation: Expanded activity across Google and Meta to capture demand efficiently while continuing to build awareness and interest at the top of the funnel.

Agile performance management: Worked through external challenges — including stock availability and market pressures, by adapting budgets, product focus and channel mix to maintain consistent delivery and performance.

Mobile mockup of Google Ads for Cotswold Fox

Mobile mockup of Youtube Ads for Cotswold Fox

The results.

By moving to a more integrated, commercially driven approach, we’ve helped Cotswold Fox build a stronger, more resilient growth engine — delivering both significant revenue growth and improved efficiency.

Despite external challenges, the partnership has enabled agile decision making and consistent performance across key trading periods.

149%

Increase YoY revenue growth
(Meta)

147%

Increase YoY revenue growth
(Google)

66%

Improvement in ROAS
(Google)

32%

Reduction in cost per acquisition
(Google)

40%

Increase in ROAS
(Meta)

(Jan–May 2026 vs 2025)

"An extension of the team"

Working with GEL has been a huge part of Cotswold Fox’s growth this past year. They really understand the brand and have helped us build a consistent pipeline of demand, while staying flexible when things haven’t gone to plan. It feels like having an extension of the team.

Jemima Gray
(Founder of Cotswold Fox)