Our process.
We evolved the approach from channel-led execution to a joined-up growth strategy, focused on building a consistent and scalable revenue pipeline aligned to the client’s wider business activity.
Our approach included:
Balanced demand generation strategy: Developed a mix of prospecting and demand capture to ensure consistent pipeline growth, supporting both immediate sales and future demand.
Product-led growth approach: Restructured campaigns and feed to prioritise best sellers while creating space to launch and scale new and trending products as the range expanded.
Alignment with PR and business activity: Synced campaign activity with the client’s PR calendar and stock expansion, ensuring marketing investment supported wider brand momentum and product launches.
Full-funnel visibility and optimisation: Expanded activity across Google and Meta to capture demand efficiently while continuing to build awareness and interest at the top of the funnel.
Agile performance management: Worked through external challenges — including stock availability and market pressures, by adapting budgets, product focus and channel mix to maintain consistent delivery and performance.
