Lily & Me, a sustainable womenswear brand based in Gloucester, is celebrated for its stylish and eco-conscious designs. Committed to crafting high-quality, timeless pieces, Lily & Me caters to women who value sustainability without compromising on fashion.
With a growing footprint in a competitive market, the brand approached us to elevate its digital advertising performance and scale its online success.
GEL Studios was tasked with transforming Lily & Me’s Meta ad performance to support their ambitious growth targets. Facing fierce competition and a need to maximise return on ad spend (ROAS), Lily & Me required a customised approach. Our expertise in data-driven strategies and proven results made us the ideal partner to achieve their objectives.
Our Objectives:
Increase conversion rate through audience refinement. Enhance click-through rate (CTR) and ad strength. Boost sales volume via optimised retargeting.
Our Process
To address Lily & Me’s goals, we developed a comprehensive strategy:
Prospecting Audience Tests: Conducted A/B tests on multiple lookalike audiences and interest targeting to identify high-performing segments that drive conversions.
Creative Optimisation Timeline: Established a detailed testing schedule to refine ad copy, imagery, and video formats. We introduced catalogue ads for prospecting, to boost Click Through Rate (CTR) and ad strength.
Funnel Stage Strategy: Evaluated retargeting setups to ensure accurate audience targeting and proper budget alignment. By analysing performance through attribution windows, we optimised towards click-driven sales.
Retargeting Campaigns: Capitalised on warm audiences with tailored messaging designed to convert interest into action.
This multi-phase approach enabled us to unlock critical insights and implement high-impact optimisations, driving measurable results.
