Our Process
To address Lily & Me’s goals, we developed a comprehensive strategy:
Prospecting Audience Tests: Conducted A/B tests on multiple lookalike audiences and interest targeting to identify high-performing segments that drive conversions.
Creative Optimisation Timeline: Established a detailed testing schedule to refine ad copy, imagery, and video formats. We introduced catalogue ads for prospecting, to boost Click Through Rate (CTR) and ad strength.
Funnel Stage Strategy: Evaluated retargeting setups to ensure accurate audience targeting and proper budget alignment. By analysing performance through attribution windows, we optimised towards click-driven sales.
Retargeting Campaigns: Capitalised on warm audiences with tailored messaging designed to convert interest into action.
This multi-phase approach enabled us to unlock critical insights and implement high-impact optimisations, driving measurable results.
