Real World Analytics.

How we helped?

Real World Analytics (RWA) is a data analytics company that provides business intelligence to the automotive and pharmacy industries. Each sector they operate in has it's own sub-brand, and RWA were in need of a new digital presence that truly separated the brands, treating each one independently to firmly position them in the sector as experts, and also improve the user experience.

The journey started with Carly and Beth visiting the RWA headquarters in Dublin, to facilitate two of our Brand Messaging Workshops - one for each sub-brand. We explored target personas, before defining a messaging hierarchy, tone and language - and this in-depth knowledge and understanding would become invaluable when we progressed to creating the websites and content.

RWA website design

From website discovery to delivery...

To create stronger sub-brand identities, we introduced new top-level domains into the fold which needed to be implemented correctly to avoid disruption to traffic. In total, there would be six websites across four domains, so this task combined with having multiple brand websites inside of one MODX installation, plus integration between all forms and their Salesforce CRM, meant we kicked off the website project with a detailed discovery phase.

We mapped out all requirements and desired approaches, so we could minimise risks later on. MODX administration was also a key consideration from the start. RWA are long term advocates of MODX and were aware of its capabilities through their previous website, but were keen to streamline and improve their administration experience on the new website. Our bespoke approach ensur.es the RWA team can now easily update all areas on all sites in a way that still gives them flexibility and scalability with their content and campaigns.

The website design itself gives each sub-brand a unique colour palette, and although each website sits on its own domain as a separate context in the MODX manager, a consistent set of base styles and page layouts is utilised across all websites. This approach allows for a much more flexible, yet consistent administration approach, a key requirement of the project.

MODX multi context setup
Website design for RWA
Responsive website design for RWA

...and beyond.

By introducing new top-level domains for the sub-brands, we knew there would be an element of having to improve the domain authority and overall organic ranking positions. Having well written website content was crucial to helping achieve this and the output from the Messaging Workshop was a huge asset. We supported RWA in the content creation, ensuring its brand story was told, and was SEO optimised, integrating perfectly with their wider SEO strategy and our ongoing marketing strategy.

Brand Messaging Workshop with RWA
Website messaging and content

"Creative, dynamic and innovative."

We were delighted to partner with GEL to build out a new website in 2024. It wasn’t just 1 sites, but 5 unique ones under 3 domains. The GEL team is creative, dynamic and innovative. They supported us through the whole process, from establishing the brief to conducting content workshops, designing and executing on the site build in a timely and cost effective manner. I’d be very happy to recommend the GEL team to other prospective clients.

John Hogan (CEO and Co-Founder of Real World Analytics)

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