What we do.
5 mins
The difference between a template website and a bespoke solution (and why it matters).
14 May 2025 Beth
6 mins
GEO: The future of content creation.
21 Feb 2025 Beth
3 mins
Empathy still matters in marketing.
6 Mar 2024 Beth
5 mins
One Month as a Marketing Executive
9 Oct 2023 Beth
View all blog articles. View all.
GEL’s strategic approach to digital has been instrumental in supporting Carlton Services’ growth. Their focus goes beyond lead generation, helping us improve the quality of work we secure and align marketing performance with our wider business goals. They’ve become a valued partner in supporting our continued expansion.
Adam Carlton
(Owner)
Our strategic expertise combines branding, graphic design, marketing and web design to build a powerful creative roadmap that resonates, converts, and drives real ROI for your business.
Beth Wakefield.
Creative Strategist.
Beth is a strategist and content expert, seamlessly blending creative thinking with technical expertise. From SEO/GEO optimisation and thought leadership to website management and social media, she ensures every idea reaches its full potential.
With experience in both industry and academia, Beth has refined her expertise in marketing and graphic design while working with B2B and B2C agencies, as well as start-ups. Her time as a university lecturer reinforced her belief in the power of smart, well-crafted campaigns - giving her a unique perspective that strengthens her strategic approach and ability to collaborate across the team at GEL Studios.
When she’s not strategising, you can find her at your local Everyman Cinema watching a horror film or at home building a Lego set she swears was “essential” for her collection…
Some recent favourites of mine include Challengers (2024) and The Substance (2024). As for all-time classics, Spider-Man 2 (2004) and Halloween (1978) top the list - the soundtracks are *chef’s kiss*
Creative, passionate, sarcastic.
The introvert within me is very easy to please - I love a trip to the cinema (with a side of nachos) or just a lazy day at home watching a good TV series like Severance, Community or Parks and Rec.
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