Carly Smith.
Creative Director.
As GEL Studios' creative director, Carly has an unmatched ability to turn challenges into creative triumphs. Her knack for asking the right questions ensures that both client goals and audience experience are always at the forefront of every project.
With experience spanning both design and project execution, she uniquely balances artistic vision with strategic planning - ensuring projects are not only visually compelling but also delivered efficiently and effectively to meet both creative and business objectives.
Collaboration is at the heart of Carly’s approach. She works closely with design, development, and marketing teams to ensure the creative vision is upheld throughout every project or campaign, bringing cohesion and impact to every detail.
A passionate traveller, Disney enthusiast, and advocate for creativity that sparks joy at every turn, Carly infuses each project with the “Joie de vivre” she brings to everything she does. Her designs aren’t just creations - they’re vibrant reflections of her limitless imagination and contagious energy.
Having the chance to let your imagination run wild. After all... "the creative adult is the child who survived."
Firstly, my team and wanting to push boundaries with them. But also - Walt Disney. To live by a motto where imagination has no limit, and turn that into something creative that is so widely adored by children and adults, for such a long time... I find that incredibly inspirational.
Backpacking around the world for 6 months on a solo trip between 2013 - 2014. That, and creating a new brand identity for GEL Studios that Mr Graeme Leighfield approves of - that's definitely up there!