The challenge.
Daniel Woodman's key objectives included increasing online visibility, implementing lead tracking to better understand enquiry and conversion performance, and focusing marketing investment on its most profitable private client services. Through these initiatives, Daniel Woodman & Co aimed to achieve sustainable revenue growth, expand its market share and reinforce its position as a trusted legal provider across Bristol and the surrounding region.
The solution.
Our work began with a Goal Setting Workshop to define clear business objectives, growth targets, and measurable success metrics, ensuring our marketing activity was always aligned with commercial goals.
Our approach included:
Paid Search: Developed and managed targeted Google Ads campaigns focused on high-intent legal searches, prioritising key growth areas including probate, wills, LPAs, family law, and care proceedings.
Dedicated Landing Pages: Created service-specific landing pages designed to improve user experience, increase conversion rates, and make it easier for prospective paid traffic to enquire.
SEO & Local Visibility: Enhanced website content and optimised key service pages to improve visibility for local legal searches across Bristol and the surrounding areas.
Content & Social Media: Maintained a consistent stream of informative and relevant content across social channels to strengthen brand awareness, trust, and engagement.
Lead Tracking & Measurement: Implemented enquiry tracking through GA4, providing greater insight into lead sources, user behaviour, and overall marketing performance.
