Swindon Make it Here.

Swindon Make It Here is a place brand created to showcase Swindon as a compelling destination for individuals, start-ups and global organisations alike. It acts as both a statement of confidence and a call-to-action encouraging people to come and make their future here.

A strong brand framework was already in place, including a distinctive visual language built around colour, geometry and meaning. GEL Studios was appointed to design and deliver a high-impact website that would bring the brand to life digitally, supporting inward investment, business relocation and long-term economic growth. It needed to speak to multiple audiences - from start-ups and developers to established businesses, investors and public-sector stakeholders - without becoming fragmented or overwhelming. Accessibility, legibility and choice were also key considerations, ensuring the site worked for a broad range of users and contexts.

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Swindon Make It Here website design on a laptop and desktop

A confident, future-facing digital platform.

Structure and signposting were prioritised from the outset. Clean, well-defined sections allow users to orient themselves quickly, while strong visual cues guide them toward relevant content, whether they are exploring investment opportunities, business support or the wider story of Swindon. We focused on creating a cohesive, intuitive journey that used the brand’s visual assets deliberately, rather than decoratively.

The website design balances a combination of brand colours to represent different areas and key conversion points. The brand’s black-and-white foundation, combined with light and dark variations of each coloured triangle, inspired a site-wide light and dark toggle. This feature allows users to switch between light and dark modes, offering both stylistic choice and improved readability, supporting accessibility needs and personal preference.

Swindon Make It Here website design in a laptop

Swindon Make It Here website design in a mobile phone

Swindon Make It Here website design on a tablet device

A balanced and considered site.

The finished website provides Swindon Make It Here with a confident, future-facing digital platform that supports inward investment and economic growth. It successfully extends the place brand into the digital space, using colour, motion and structure with clarity and intent.

The result is a site that feels both authoritative and welcoming, one that invites users to explore opportunity, understand Swindon’s potential and ultimately imagine themselves making it here.