Furniturebox.

Furniturebox UK is a growing online furniture brand offering a wide range of high–quality yet affordable products with fast delivery and great customer service. Whilst also expanding via selling on multiple marketplaces such as; Wayfair, The Range, Amazon and Debenhams (to name a few) the brand has huge growth ambitions to make the whole process from ordering to delivery as stress-free as possible. GEL Studios are both honoured and excited to be partnered with Furniturebox UK and are privileged to be a part of their growth success.

The objectives.

Increase sales on products with low Google visibility
Keep Cost of Sale profitable for the brand
See an uplift in revenue Month on Month

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The challenge.

GEL Studios were tasked with helping Furniturebox UK push products that Google had deemed “unpopular” and were struggling to gain visibility in front of prospecting customers.

With the brand’s key season approaching, Furniturebox UK wanted to ensure all key products were being seen. However, the additional challenge saw GEL Studios needing to ensure that these products were sold at a Cost of Sale margin that Furniturebox UK were comfortable with. Our partnership with Shoptimised offered a valuable solution with their incremental sales software.

Mobile mockup of a Furniturebox Google Ad leaning against a plant pot

Mobile mockup of a Furniturebox Youtube Ad on a desk

Our process.

As part of our commitment to supporting our clients and uncover new sales opportunities, we identified a significant chance to boost revenue for Furniturebox UK by optimising their existing Google Feed.

We were given the exclusive opportunity to implement Shoptimised Incremental Sales product, which involved creating a separate Merchant Centre account , allowing us to optimise the Google deemed ‘unpopular’ products with a distinct budget, driving incremental sales.

This targeted approach allowed us to unlock the potential of products that were previously underperforming, enhancing visibility and ultimately driving more conversions; an ideal solution ahead of Q4.