Furniturebox.

Furniturebox UK is a growing online furniture brand offering a wide range of high–quality yet affordable products with fast delivery and great customer service. Whilst also expanding via selling on multiple marketplaces such as; Wayfair, The Range, Amazon and Debenhams (to name a few) the brand has huge growth ambitions to make the whole process from ordering to delivery as stress-free as possible. GEL Studios are both honoured and excited to be partnered with Furniturebox UK and are privileged to be a part of their growth success.

The objectives.

Increase sales on products with low Google visibility
Keep Cost of Sale profitable for the brand
See an uplift in revenue Month on Month

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The challenge.

GEL Studios were tasked with helping Furniturebox UK push products that Google had deemed “unpopular” and were struggling to gain visibility in front of prospecting customers.

With the brand’s key season approaching, Furniturebox UK wanted to ensure all key products were being seen. However, the additional challenge saw GEL Studios needing to ensure that these products were sold at a Cost of Sale margin that Furniturebox UK were comfortable with. Our partnership with Shoptimised offered a valuable solution with their incremental sales software.

Mobile mockup of a Furniturebox Google Ad leaning against a plant pot

Mobile mockup of a Furniturebox Youtube Ad on a desk

Our process.

As part of our commitment to supporting our clients and uncover new sales opportunities, we identified a significant chance to boost revenue for Furniturebox UK by optimising their existing Google Feed.

We were given the exclusive opportunity to implement Shoptimised Incremental Sales product, which involved creating a separate Merchant Centre account , allowing us to optimise the Google deemed ‘unpopular’ products with a distinct budget, driving incremental sales.

This targeted approach allowed us to unlock the potential of products that were previously underperforming, enhancing visibility and ultimately driving more conversions; an ideal solution ahead of Q4.

Desktop mockup of the Furniturebox website

8%

Incremental uplift

2.8K

Orders generated

£881,000

in revenue

575%

Return on Ad spend

"Collaborative, commercially focused and genuinely invested in our success".

GEL Studios, formerly Infinity Nation, has been a trusted growth partner to Furniturebox over several years. What began as data consultancy evolved into strategic PPC management and wider ecommerce support, helping us make more informed decisions across paid media, profitability and growth. The team have been collaborative, commercially focused and genuinely invested in our success. I wouldn't hesitate to recommend them and know where to go if we need external support in the future!

Dan Beckles (Founder at Furniturebox)