MULTIVAC UK.

Overview.

MULTIVAC UK, part of the global MULTIVAC Group, is a leader in advanced food processing and packaging solutions. While already a trusted name among large-scale food manufacturers, their UK team wanted to expand their reach within the SME market, particularly independent butchers and meat processors looking to modernise and scale their operations.

They approached us to help drive this shift in audience focus through a refined and measurable Google Ads strategy.

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The challenge.

MULTIVAC's marketing was performing well with enterprise-level clients, but they wanted to expand their reach and ensure small and medium-sized businesses were also engaging at the same level too. To achieve additional growth, they needed our support to attract more leads and increase brand awareness among this particular audience segment.

The solution.

We built a targeted Google Ads strategy designed to connect with SMEs in the food production sector, balancing precision targeting with continual performance optimisation.

Our approach included:

Google Ads Management: comprehensive restructuring of campaigns/ad groups to focus on intent-driven, SME-relevant keywords.

Landing Page Creation: purpose-built pages tailored to smaller business decision-makers, improving conversion rates.

A/B Testing: iterative testing of ad copy, headlines, and layouts to continually refine performance and reduce costs.

This data-driven approach ensured every pound spent worked harder to reach the right audience with the right message.

The results.

Within just seven months, the optimised campaigns delivered significant efficiency gains:

201%

Return On Investment.

7.4x

Return On Ad Spend.

-38%

In cost per lead.

34%+

Click Through Rate.

144%+

In ad clicks.

82%+

In ad impressions.

Through precise audience targeting, conversion-focused design, and continuous testing, MULTIVAC UK’s advertising now reaches a broader, more relevant audience, generating higher-quality leads at a lower cost, and laying the foundation for long-term digital growth.

"GEL continuously bring creative ideas to the table to help us explore new approaches and achieve the best possible results."

We have been working with GEL on our Google Advertising since June, and our experience so far has been great. The project started with the goal-setting workshop, where the team really took the time to understand us as a company, and what we needed to achieve through introducing this new advertising channel. Our partnership has been highly collaborative, and we have worked closely with Lewis and the team at GEL through monthly reviews and support in making changes to improve their performance.

GEL continuously bring creative ideas to the table to help us explore new approaches and achieve the best possible results, and Lewis has had great, open communication with our office and our digital team at our head office in Germany - their proactive attitude and expertise have made a real difference to our digital strategy, both locally and globally.

We would highly recommend GEL Studios to any business looking for a knowledgeable, creative, and results-driven agency.

Sam Telling (Marketing Manager, MULTIVAC UK)