Tithegrove Groundworks.

How we helped?

Tithegrove is one of the South West's most trusted groundworks companies and they were in need of a strategic and visual brand update to exceed competition in the industry and elevate their market position to achieve long-term growth.

Their industry is competitive and requires a strong emphasis on trust and expertise, particularly in health and safety. Our team embarked on a collaborative journey to transform their brand and communication, ensuring a cohesive and impactful presence across all touchpoints.

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Branded assets for Tithegrove Groundworks

A strategic foundation: goal-setting and brand discovery.

We initiated the project with a deep dive into the client's aspirations. Through a focused goal-setting workshop, we gained a clear understanding of their long-term objectives, enabling us to develop a tailored strategy aligned with their vision.

To establish a solid foundation, we facilitated brand strategy and brand messaging workshops. We focused on defining the core elements of the brand, as well as identifying target audience personas, exploring archetypes, tone of voice and and a messaging hierarchy, so we could define a language framework and set of guidelines that would effectively communicate Tithegrove's story and value proposition.

Brand identity transformation and rollout.

We designed a contemporary logo and visual identity that would modernise the brand and portray confidence (backed up by their years of expertise) - surpassing the standards of their industry competitors. This new brand identity was then rolled out across stationery and business documentation, a fleet of vehicles and uniform.

A new website design was also created to reflect the new branding and messaging. Subtle transitions and larger imagery created a visually engaging user experience, further complimenting the recent modernisation too. Beyond aesthetics, we took ownership of the content, writing all website copy to maintain absolute fidelity to their refined messaging. To further enhance TIthegrove's professional, yet personal approach, we conducted a dedicated photoshoot to capture polished team headshots - complete with the newly branded uniform!

An ongoing partnership: marketing strategy and execution.

Our team also created a comprehensive 12 month marketing strategy, combining SEO optimisations and the creation of thought leadership articles, social media management, PR and email marketing to aid with TIthegrove's desired growth.

Through our strategic approach and collaborative partnership, Tithegrove has experienced a significant brand transformation. They now possess a modern, cohesive brand identity and a robust marketing strategy that positions them for sustained growth and success.