"New To Care" initiative.
We also supported WHC with their new project “New to Care”. This initiative looks to encourage people that have never considered a career in the NHS or have little to no medical background, to join the warm and friendly team at Wiltshire Health and Care. They will be then provided with all the skills and qualifications needed to carry out their new role.
Our graphic design team was tasked to give the scheme a visual direction that was welcoming and cheerful but still inline with the WHC brand. Among the collateral we worked on was a fold-out pocket guide containing helpful information, a 15-page welcome booklet to give out to the new members and a pull-up banner to use on course days.