WISDM.

How we helped.

WISDM is a cutting-edge toolset purpose-built for the Fixed Wireless Access (FWA) industry, offering high-quality coverage and 3D map data. With a strong foothold in the UK market, they planned to expand into the US landscape. They partnered with GEL Studios to refresh their brand identity and craft a digital presence to resonate with the American audience.

Our journey began with branding workshop, designed to unearth the brand's core foundations, delve into the intricacies of their target audience, and solidify their unique value proposition. This collaborative process resulted in a comprehensive messaging framework and brand guidelines, forming the bedrock for a successful US launch.

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A visual transformation.

While the existing logo was subtly streamlined, the broader brand identity underwent a transformative overhaul. We crafted a vibrant and dynamic identity that stood out against competition, reflecting the innovative and forward-thinking nature of WISDM’s toolset. The new palette, featuring bold and eye-catching colours, immediately commanded attention. A 3D network pattern was also developed, adding a layer of depth to the brand's visual representation, symbolising the interconnectedness and efficiency of their solution.

To maximise impact in the US market, this revitalised identity was applied across various touch points. A striking exhibition stand was designed, serving as a powerful visual ambassador at industry events. Furthermore, we produced a series of compelling testimonial videos, seamlessly integrating the vibrant brand elements throughout. These videos not only showcased the platform's success stories but also significantly enhanced brand awareness and projected an image of professionalism and credibility.

Branded exhibition stand graphics for WISDM

User-centric simplicity.

The cornerstone of WISDM’s digital presence, their website, was completely redesigned with a focus on user experience and lead generation. A streamlined sitemap was implemented, and we created all website content inline with the new messaging guidelines to clearly and concisely prioritise the key benefits and features. A prominent "Book a Demo" call-to-action was also strategically placed throughout the site, ensuring easy access for interested users with a single click.

The website's clean and modern design perfectly complemented the new brand identity and messaging. Motion screenshots of the SaaS toolset were showcased prominently, providing a dynamic and engaging visual representation of its capabilities. This approach effectively demonstrated the platform's functionality and user-friendliness, reinforcing the brand's commitment to innovation and user satisfaction.