Remit Training.

How we helped.

We've partnered with Remit Training - a leading independent provider of apprenticeships and courses, renowned for their excellence in the learning and development sector. Our mission was to overhaul their outdated digital presence and inconsistent branding, creating a modern, accessible, and impactful experience for both employers and learners.

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Building from the ground up:

Brand strategy and messaging.

We began with our two foundational brand workshops. We delved deep into Remit's brand position, purpose, and values, laying the groundwork for a compelling brand identity. Following this, we crafted their brand messaging, ensuring their unique value proposition resonated powerfully with both their employer partners and their prospective learners.

We respected the established recognition by modernising their existing logo rather than replacing it entirely. This subtle yet significant update allowed us to develop a much fresher and more impactful wider brand identity. A key element of this new look is the cut-out circle pattern, a direct nod to their logo that now serves as a recognisable and versatile brand asset. A significant achievement of this vibrant new palette was maintaining accessibility throughout, a testament to thoughtful design.

The culmination of the new brand and messaging framework was an extensive set of guidelines. These guidelines are more than just a rulebook; they are the blueprint for all future brand collateral design and, critically, for the new website project.

Creating a seamless digital experience.

With the new brand firmly in place, we turned our attention to the website. We began by developing a completely new sitemap and header navigation, meticulously mapped out to align with their target audiences. This process involved exploring various options, factoring in SEO keyword research, analytical insights, and existing user data.

Followed by a crucial wireframing step, we planned the user journey and effectively mapped out website content, all of which stemmed directly from our new messaging guidelines. The website's design then brought the new brand to life, remaining steadfastly faithful to accessibility standards across both desktop and mobile devices.

This comprehensive brand and website transformation has equipped Remit Training with a powerful and modern platform to continue their excellent work in the learning and development industry.

"Professional, creative, and genuinely invested in getting the best outcome for us."

Having been on both sides of the table, I can honestly say this project went brilliantly from start to finish. Carly, Graeme, Beth, Elisha, and the rest of the team were fantastic to work with - professional, creative, and genuinely invested in getting the best outcome for us.

The workshops were a real highlight: thought-provoking, engaging, and packed with insights that pushed us to think differently about our brand and future direction. The process of designing our new brand and website was smooth, collaborative, and expertly managed, with great communication every step of the way.

The team came up with creative, practical solutions to every challenge we threw at them, and nothing ever felt “cookie cutter” - everything was tailored to us. We’ve now got a bold new brand and a powerful website that will help us step confidently into our next stage of growth. We’re absolutely delighted with the results and the people who made them happen.

Robert Taylor
(Head of Digital Marketing, Website & CRM at Remit Training)